He is CEO and Founder of OCEANS a digital agency born in 2020 and focused on a «Fluid Thinking» advisory model. He spent the most of his career in WPP Group working in main advertising agencies (Y&R, Scholz&Friends, Labstore and RedCell) as CEO and General Manager.
He has joined the Group in 2001 as strategic and account at Y&R for Automotive Clients becoming local team leader for Jaguar and Land Rover and working in international team coordination.
He has also been in charge of primary agency’s clients in FMCG, Banking, Insurance, Food and Beverage, Government, NGOs, Gambling and so on. In 2012 he founded Scholz&Friends Rome and has led the Italian team for Opel Italy, the agency in charge of the whole communication activities untildec 2018. In 2019 he moved to Milan to lead RedCell (Unieuro, Despar, Mediolanum, Mezzacorona, Misura,…).
He is member of Consiglio Direttivo at Industry Union of Rome, World Out Of Home Organization and a Ted speaker.