Lorenzo Del Bianco founded DUDE togheter in 2008 when he was 29.
From then on he has run the business as CEO.
DUDE project now includes five different companies: DUDE Milano, DUDE London, DUDE Originals, FeST and The Impossible Society.
Before that, and sometimes even after that, he worked as film director.
In addition, he works as a teacher at IED and Il Sole 24 Ore Business School since 2007.