Olivier Furrer (PhD from the University of Neuchâtel, Switzerland) is Chaired Professor of Marketing at the University of Fribourg in Switzerland. Previously, he held positions at the Radboud University Nijmegen (The Netherlands), the University of Birmingham (UK), and the University of Illinois at Urbana-Champaign (USA). His main research interests are in the areas of cross-cultural and strategic marketing management. He has published research articles in such journals as Journal of International Business Studies, Management International Review, Journal of International Management, and Journal of Business Ethics, among others. He recently published with Routledge the second edition of his book titled Corporate Level Strategy: Theory and Applications.