Customer Strategy, Marketing and Innovation Director


Currently Customer Strategy, Marketing and Innovation Director at DIAGEO (Commercial Director) – Southern Europe
Previous assignments in Global, European, Sales and Marketing roles in Mondelez (Kraft Foods), Nestlé, Reckitt Benckiser, Unilever
20 years+ Experienced executive global/european and country roles in sales, consumer and customer marketing/trade marketing, I am passioned about business growth, focussed on results achievement and people development. Core functional skills: sales,channel management (in home, retail and out of home) consumer marketing (strategic global, EU and local-execution go to market), customer marketing, trade marketing, customer and category development, finance. Core managerial skills: leadership, motivation, influencing, ability to drive in complex organizations. Main strenghts: sales management, branding, innovation, advertising, pricing, promotion, easy of shop, visibility,commercial policy, p&l management